Chaos is just a million opportunities to make an order. The future belongs to people who see chaos and fast changes not as obstacles, but rather as challenges. Sounds like you? International project management programme is YOUR BEST CHOICE.
THE WORLD NEEDS LEADERS. Our aim is to prepare highly skilled Project Management professionals who will be able not only to create harmony in chaos, but also be a true leaders of teams in projects, programmes and portfolios in business and in private sector. From smallest family businesses to biggest international projects. From talented managers to gifted leaders.
NO THEORIES INCOMPATABLE WITH REALITY. This study programme focuses on problem-based teaching and learning methods. Here theory and practise go hand-in-hand.
REAL OPPORTUNITY TO LEARN FROM THE BEST. We apply the analysis of practical examples, the independent individual and group tasks, discussions, simulations (role plays, action analysis within simulated situations). You will learn about the best practises from the best professionals in IPM field.
SAVE TIME. Nowadays time is limited good, but time invested in learning always pays off. It is a unique international modular programme for working students. This programme is adapted to the needs of busy people.
MANAGE YOUR STUDIES. Study plan and duration are up to you. You can be a manager of your own time and studies, choose your best option from 3 different study plans: usual, indvidual plan or by modules.
MAKE CONTACTS. Programme has been designed in close cooperation with Lithuanian Project Management Association. Project managers from business companies are taking active part in the programme.
GET BASIS FOR THE FUTURE. Logics of the programme is based on International Project Management Association (IPMA) Individual Competence Baseline. Knowledge and skills gained in this Programme will form a solid foundation in preparation for International IPMA Certification. IPMA certificates are widely recognized in the global project management community.
1 |
PROJECT MANAGEMENT FROM A to Z. You will manage to setup a project organizational structure, prepare a Business Case, work with Project Board/Steering Committee. |
2 |
LEADING WORKING TEAMS. You will be able to form, manage and lead project teams, take responsibility for their work quality and that of their subordinates as well as its evaluation. |
3 |
ANALYTICAL SKILLS. You will be able to analyze and critically evaluate a range of information related to your occupational field. |
4 |
COMMUNICATION SKILLS. You will manage to communicate efficiently in team, with colleagues of varying job position levels, business partners and customers. |
5 |
DECISION-MAKING. You will manage to efficiently analyze complex situations and make well-grounded decisions. |
6 |
REPRESENTATION. You will be able to represent the team and the organization. |
7 |
ETHICS. You will be able to apply ethical principles of business ethics in your performance. |
8 | LEARNING OUTCOMES. |
I semester |
|||||
Course |
Lecturer |
||||
Mandatory |
|
||||
Strategic Management (5 ECTS)
The objective of this course is to develop Project Management knowledge and practice competences, with particular focus on competences in Strategy specific to PM as well as social competencies in PM. Students will be able to demonstrate knowledge and comprehension in fundamental concepts and theories in strategic management, develop skills to apply this knowledge to strengthen competitive advantages of companies. They will be capable to make key strategic decisions, to provide performance optimization recommendations as well as identify success criteria which will be used in strategic monitoring. And will be able to demonstrate knowledge, comprehension and application of the following Key competence indicators: Align with organizational mission and vision, Develop and ensure the ongoing validity of the business / organisational justification. |
|
||||
Project and Project Organization Operational Management (10 ECTS)
The objective of this course is to develop Project Management knowledge and practice competences, with particular focus on in classical approach as well as social competencies in PM. Students will gain theoretical knowledge about the main operational project management models, roles, responsibilities and functions and be able to explain the goals and methods of project team development, the role of project leadership. Students will be able to apply operational project management skills, especially focusing on the following competences: Project design, Requirements and objectives, Scope, Time, Procurement, Risk and opportunity as well as analyse the lessons learned in project work. |
|
||||
Agile Project Management (5 ECTS)
The objective of this course is to develop Project Management knowledge and practice competences, with particular focus on Agile approach as well as social competencies in PM. Students will gain theoretical knowledge and practical aspects about Agile Project Management principles, methods and tools and be able to explain and analyze Agile Project Management principles in projects, especially focusing on the following competences: Scope, Time, and Teamwork. Students will be able to demonstrate knowledge, comprehension and application of the following Key competence indicators using Agile approach: Structure the project scope; Define the work packages of the project; Establish and maintain scope configuration; Monitor progress against the schedule and make any necessary adjustments. Students will be able to cooperate and communicate with peers and other stakeholders, effectively lead and manage the team. |
|
||||
Human Resource Management (5 ECTS)
The objective of this course is to develop Project Management knowledge and practice competences, with particular focus on Human resource management specific to PM as well as social and personal competencies in PM. Students will gain theoretical knowledge about the concepts of project Human resources management, its key features, principles, development, key areas and their role in project management, will gain competence in Human resource management specific to PM, including Personal communication, Leadership, Teamwork. Students will demonstrate knowledge, comprehension of the role of Human Resources in building successfully working project teams and develop application of the following Key competence indicators: Choose communication styles and channels to meet the needs of the audience, situation and management level; Provide direction, coaching and mentoring to guide and improve the work of individuals and teams; Support, facilitate and review the development of the team and its members. |
|
||||
Optional |
|
||||
Innovation and Change Management (5 ECTS)
The objective of this course is to provide a broad range of innovation and change management knowledge, as well as develop skills for applying Innovation Management. Students will gain knowledge, apprehension and be able to explain the various factors of innovation management and their interrelationship. As well they will gain knowledge on lateral thinking (compared to a patterned way of thinking), be able to draw on and explain best practice in Innovation Management from European and local scenes and will gain practical skills in identifying opportunities to maximize growth and profitability, developing an innovation management plan and implementing all parts of an innovation management plan. |
|
||||
Information systems for Project Management (5 ECTS)
|
|
II semester |
|||||
Course |
Lecturer |
||||
Mandatory |
|
||||
Process Management & Quality Management (5 ECTS)
The objective of this course is to develop Project Management knowledge, practice and perspective competences, with particular focus on competences in project quality and organisational strategy alignment as well as social competencies in PM. Students will be able to demonstrate knowledge, comprehension and application of the following Key competence indicators: Develop, monitor the implementation of, and revise a quality management plan for the project, Ensure quality throughout the project. As well as they will be able to demonstrate knowledge, comprehension and application at the advanced level of this KCI: Align with organisational vision and mission. |
|
||||
Strategic Project Portfolio Management (10 ECTS) |
|
||||
Project Financial Management (5 ECTS)
The objective of this course is to develop Project Management knowledge and practice competences, with particular focus on Project finance as well as social competencies in PM. Students will gain knowledge, comprehension and application of project finance competences, fundamentals of the capital investment management in projects, programmes and portfolios management, develop practical skills in financial management of capital investment that would facilitate abilities to plan, organise, analyse and assess a company‘s development and expansion projects. |
|
||||
International Project Management (10 ECTS)
The objective of this course is to develop international (global) Project Management knowledge, practice and perspective competences, with particular focus on competences in competences in Culture and values as well as social competencies in PM. Students will gain knowledge about the concepts and the context of multi-cultural international project management; the instruments for project costs evaluation and management; culture-specific features of human resource management for the selection and development of international project personnel; culture-specific features of the running of international projects, needs for project managers’ competences, project managers’ roles and objectives; the aspects of cultural leadership and motivation; the culture-specific features of international project team formation; programme instruments used in project management; international project communication methods and technologies; the cultural aspects of cooperation and the fundamentals of conflict management in international projects; the key aspects of knowledge management in international projects; the aspects of global project management as well as the tendencies in international project management. |
|
||||
Research Methods (5 ECTS)
|
|
III semester |
||
Course |
Lecturer |
|
Mandatory |
|
|
Scientific Research Work (10 ECTS)
The objective of this course is to develop students’ skills in scientific research in international project management on the grounds of scientific methodology and scientific research methods, to develop the skills to integrate competences of problem formulation, literature review, developing a research strategy and describing the research methodology, arranging bibliography of literature. |
|
|
Master Thesis: Final Part (20 ECTS) |
|
Study form: full-time
Study lenght: 1,5 year (3 semesters)
Study language: English
|
Lectures will be held by modules every 2 weeks:
Thursday: 18.00 - 21.10
Friday: 16.20 - 19.30 Saturday: 9.00 - 16.00 |
According to the competition people must have:
• a bachelor`s degree (university diploma) in Business and Management or in Management and Business Administration or Economics;
• a bachelor`s degree (university diploma) or equivalent, and have at least 20 credits in business and / or economics;
• a bachelor`s degree or an equivalent university diploma in other field and have at least one year`s work experience in a field related to the desired / intended study program after graduation.
Structure of the competitive score
VS*0,3 + D*0,2 + P*0,5
VS – the average of diploma appendix (appendix) grades, except for graduation thesis and / or final exam (s);
D - grade of the final thesis and / or final exam (average grade) or average grade of the final examination;
P - Assessment of motivational interview.
A motivational interview is designed to match study expectations. It shall be conducted at individually agreed times. Please send your CV and cover letter before the interview.
Tuition fee per semester - 2,425 EUR
* VU and VU IBS Alumni Bachelors will be offered 20% discount.
University studies shall be completed when all requirements of the chosen full-time study programme are fulfilled. Graduates of University study shall receive a diploma certifying hereof.
If students fulfil the first and second cycle full-time study programmes with especially high results, they are issued a special CUM LAUDE diploma. If students fulfil the second cycle full-time study programme or the integrated study programme with especially high results and have distinct scientific competence, they are issued a special MAGNA CUM LAUDE diploma.
Diploma Supplement which identifies study subjects, their content and results, is issued together with diploma. Diploma Supplement is a document that complies with the model agreed by the European Commission, the Council of Europe and UNESCO/CEPES; it supplements a higher education, Master or Bachelor diploma with the data required for international academic and professional recognition, provides description of the nature and contents of the studies completed by its holder and gives details on the national higher education system.
Diploma Supplement is produced in Lithuanian and English and is issued to all graduates since 2006 automatically and free of charge as an integral part of diploma.
Have questions? Contact us!
|
Jovita Šneiderienė e-mail: jovita.sneideriene@vm.vu.lt, priemimas@vm.vu.lt tel. +370 236 61 96, mobil. +370 612 46 044 |
Pasaulis sukasi vis greičiau. Lėtam, nelanksčiam veikimui konkurencinė kova negailestinga.
Mėgsti dinamišką veiklą? Patinka darbas su tarptautiniais projektais? Seki pasaulio finansų rinkų naujienas ir tendencijas, ar jau dirbi finansų srityje ir nori pagilinti savo žinias? O gal esi įmonės vadovas, kuriam norisi žinoti, kaip priimami finansų valdymo sprendimai versle?
Tuomet Tarptautinio verslo finansų studijų programa skirta būtent tau.
Ateitį kuria drąsūs lyderiai. Ši studijų programa sukurta lyderiams, kurie nebijo pokyčių ir drąsiai pritaikys inovacijas, lankstų ir išradingą požiūrį įmonėse, institucijose, arba kurdami savo verslą.
Inovatyvus finansų valdymas. Finansų pasaulyje reikalingi vadovai, gebantys mąstyti ir veikti strategiškai ir inovatyviai, taikantys moderniausias įžvalgas ir idėjas. Šioje studijų programoje studentai įgyja vertingų verslo plėtros finansavimo, verslo optimizavimo, modernių finansinių technologijų (pvz. Blockchain, ICO, Fintech) panaudojimo versle, investicijų ir rizikos valdymo, finansų valdymo sprendimų priėmimo versle žinių ir įgūdžių.
Darbui netrukdantis tobulėjimas. Ši programa – puiki galimybė tau suderinti darbinę veiklą su studijomis. Studijos papildo darbą, leidžia pagilinti žinias apie galimus finansų valdymo sprendimus ir situacijas, su kuriomis tu realiai susiduri savo darbe. Ši studijų programa tinka potencialiems lyderiams iš visos Lietuvos ir net dirbantiems užsienyje.
Galimybė mokytis iš sėkmingiausių. Pagrindinį programos dėstytojų branduolį sudaro finansų sektoriaus lyderiai praktikai, o juos papildo geriausi finansų srities akademinio pasaulio atstovai. Programos dėstytojai – patyrę finansų pasaulio profesionalai, sėkmingai kopiantys karjeros laiptais įvairiose finansų srityse.
Mažiau kalbų, daugiau darbų. Tarptautinio verslo finansų studijų programoje teorinių paskaitų skaičius yra minimalus. Studijų metu analizuojamos situacijos iš realaus verslo, kurios atspindi naujausius globalaus ir lokalaus verslo ir finansų pokyčius. Studentai taiko sukauptą darbo patirtį ir įgytas naujas žinias eksperimentuodami, rengdami projektus, konsultuodamiesi bei dalindamiesi idėjomis vieni su kitais.
Plačios veiklos galimybės. Šios programos absolventai gali sėkmingai dirbti šalies ir tarptautinių įmonių finansų ir plėtros padalinių vadovais, finansinių institucijų (bankų, draudimo ir lizingo bendrovių, pensijų ir investicijų fondų valdymo įmonių) vadovaujančiose pozicijose ar finansų verslo konsultantais šalies ir užsienio įmonėse,vadovauti tarptautiniams projektams viešajame sektoriuje ar kurti savo verslą.
Dalykas |
Dėstytojas |
||||
1 semestras |
|||||
Ekonominė politika (5 kreditai) Tikslas: suteikti žinių, būtinų ekonominės politikos procesams analizuoti bei vertinti. Todėl tu gebėsi priimti pagrįstus ir adekvačius finansų ir verslo valdymo sprendimus bei formuoti įmonių finansų ir verslo plėtros strategijas atsižvelgiant į šalies ekonominę politiką. |
|
||||
Įmonės veiklos analizė (5 kreditai) Tikslas: suteikti žinių, jog Tu galėtum suprasti ir vertinti bendrovės pateikiamas finansines ataskaitas ir jos veiklos rezultatus. Studijuodamas šį dalyką sužinosi apie pirminio kriptovaliutos siūlymo (angl. initial coin offering, ICO) naudą ir „mitus“. Taip pat išmoksi analizuoti ataskaitose pateikiamus duomenis ir taip galės įvertinti bendrovės veiklą. Siekiant, jog žinias gebėtum taikyti realioje verslo aplinkoje – visi kurse analizuojami atvejai yra paremti realių įmonių ir sektorių veikla. |
|
||||
Kiekybiniai tyrimai (5 kreditai) Tikslas: suteikti žinių, kurias taikant Tu galėsi nustatyti bei įvertinti ryšį tarp įvairių versle egzistuojančių kintamųjų. Studijuodamas šį dalyką sužinosi apie blokų grandinės technologijos (ang. blockchain) pritaikymo galimybes realioje verslo aplinkoje. Taip pat tu gebėsi įvertinti ekonominių sąlygų poveikį verslui bei atlikti kiekybinio pobūdžio finansines bei verslo plėtros prognozes bei įvertinti šių prognozių patikimumą bei priimti verslo sprendimus. |
|
||||
Finansų rinkos ir investicijų valdymas (10 kreditų) Tikslas: suteikti žinių apie finansų rinkas bei jų ypatumus ir investicijų valdymo procesą bei tikslus. Tu sužinosi apie naujausias finansų technologijas (ang. FinTech) bei jų panaudojimo galimybes kasdieninėje verslo veikloje. Tu gebėsi įvertinti finansinių krizių atsiradimo priežastis ir gebėsi formuoti tiek asmenines, tiek verslo investicijų valdymo strategijas. Taip pat gebėsi atlikti ir vertinti finansų rinkų tyrimus bei sužinosi kaip praktiškai juos pritaikyti valdant įmonės lėšas. |
|
||||
Pasirenkamieji dalykai |
|
||||
Įmonės valdysena (5 kreditai)
|
|
||||
Strateginis prekių ženklų valdymas (5 kreditai) Išmoksite suprasti prekių ženklo elementus ir vertę bei sužinosite, kaip galima sukurti ir išauginti stiprius prekių ženklus. Išklausę šį dalyką ir atlikę praktines užduotis, gebėsite patys priimti pagrįstus prekės ženklo valdymo sprendimus ir galėsite pritaikyti šias žinias kurdami efektyvesnes integruotų komunikacijų kampanijas. |
|
||||
2 semestras
|
|||||
Finansinių sprendimų optimizavimas (5 kreditai) Tikslas: ugdyti gebėjimus priimti optimalius (optimizuotus) finansų valdymo sprendimus ir efektyviai naudoti informacinių sistemų galimybėmis šiam tikslui pasiekti. Tu gebėsi inovatyviai pažvelgti į finansų valdymo optimizavimą, gilinantis į šiuolaikinius optimizavimo metodus, modernų įmonės finansų rizikos vertinimą ir geriausią finansų valdymo praktiką. Tu gebėsi modeliuoti įmonės finansinę situaciją esant neapibrėžtumui ir taikyti modernius metodus priimant sprendimus. Tu žinosi kaip taikyti didžiųjų duomenų (ang. Big Data) analizę optimizuojant finansinį rezultatą. |
|
||||
Rizikos valdymas (5 kreditai) Tikslas: ugdyti gebėjimus valdyti finansinę riziką tarptautinėje erdvėje ir naudotis informacinių sistemų galimybėmis vertinant ir valdant riziką. Tu gebėsi vertinti užsienio valiutų rinkas, jų funkcionavimo dėsningumus. Įgausi praktinius gebėjimus, kaip tarptautiniame versle identifikuoti valiutų kurso pasikeitimo poveikį bei panaudoti užsienio valiutų rinkų finansinius instrumentus, draudžiantis nuo valiutų kursų pasikeitimo. Žinosi modernius finansinės rizikos vertinimo principus ir valdymo metodus, bei išsiugdysi gebėjimus identifikuoti finansinę riziką, išmatuoti jos mastą ir įvertinti rizikos įtaką institucijos finansiniams rezultatams. Mokėsi taikyti rizikos mažinimo ir eliminavimo technologijas.
|
|
||||
Viešoji ekonomika (5 kreditai) Tikslas: lavinti gebėjimus interpretuoti ir analizuoti valstybės vaidmenį ekonomikoje ir ekonominės politikos (išskyrus makroekonominę politiką) principus.Tu gebėsi interpretuoti valstybės vaidmenį ekonomikoje, ir praktiškai tai panaudoti sprendžiant klausimus ekonominėje aplinkoje, su kuria susidursi versle ar tvarkydamas šeimos finansus. |
|
||||
Mokslo tiriamasis darbas (10 kreditų) |
Magistro darbo vadovas |
||||
Pasirenkamieji dalykai |
|
||||
Mobilioji rinkodara Išsiugdysite gebėjimą nagrinėti rinkodaros situacijas, identifikuoti problemas ir ieškoti novatoriškų jų sprendimo būdų, taikyti svarbiausius skaitmeninės rinkodaros įrankius praktinių uždavinių sprendimui. (5 kreditai)
|
|
||||
Investavimo psichologija (5 kreditai)
|
|
||||
3 semestras
|
|||||
Verslo plėtros finansų strategija (M&A) (5 kreditai) Tikslas: padėti studentams įgyti teorines ir praktines tarptautinio verslo finansų žinias, analizuoti bendrovių verslo plėtros strategijas, suprasti šių strategijų formavimo ypatumus veikiant tarptautinėse rinkose, įsigijimų bei pardavimų sandorių vertės nustatymą ir jų įgyvendinimą. Tu susipažinsi su verslo plėtros finansų strategijos formavimo principais ir praktika, gebėsi modeliuoti strateginius verslo vystymo scenarijus ir parinkti jų finansavimo būdus. Išmoksi nustatyti įmonės vertę ir suprasti įmonės vertės nustatymo ypatumus, Tau susiformuoti gebėjimai ieškoti ir rasti sandorio finansavimo alternatyvas. Suprasi įmonių įsigijimo ir susijungimo proceso vykdymo būdus ir veiksmų seką.
|
|
||||
Magistro darbas (MD) (10 kreditų) |
Magistro darbo vadovas |
||||
Pasirenkamieji dalykai |
|
||||
Įmonės valdysena (5 kreditai) |
|
||||
Inovacijų ir pokyčių valdymas (5 kreditai) Innovation and Change Management The objective of this course is to provide a broad range of innovation and change management knowledge, as well as develop skills for applying Innovation Management. Students will gain knowledge, apprehension and be able to explain the various factors of innovation management and their interrelationship. As well they will gain knowledge on lateral thinking (compared to a patterned way of thinking), be able to draw on and explain best practice in Innovation Management from European and local scenes and will gain practical skills in identifying opportunities to maximize growth and profitability, developing an innovation management plan and implementing all parts of an innovation management plan. |
|
*Dėstomų dalykų sąrašas ir dalykų dėstytojai gali keistis.
Studijų forma: nuolatinė
Studijų trukmė: 1,5 metų (3 semestrai)
Dėstymo kalba: lietuvių/anglų |
Paskaitos vyksta moduliais kas antrą savaitę:
Ketvirtadieniais: 18.00 - 21.10 val.
Penktadieniais: 16.20 - 19.30 val. Šeštadieniais: 9.00 - 16.00 val. |
Priėmimo sąlygos ir reikalavimai
Konkurso tvarka priimami asmenys:
Konkursinio balo sandara
VS*0,3 + D*0,2 + P*0,5
Motyvacinis pokalbis yra skirtas susiderinti studijų lūkesčius. Jis vykdomas individualiai suderintu laiku. Visų stojančiųjų iki motyvacinio pokalbio prašome atsiųsti gyvenimo aprašymą bei motyvacinį laišką.
*VU ir VU TVM bakalauro studijų absolventams suteikiama 20% nuolaida.
Studijos Universitete baigiamos įvykdžius visus pasirinktos studijų programos reikalavimus. Baigusiems Universiteto studijas studentams išduodamas tai patvirtinantis diplomas.
Jei studentai įvykdo pirmosios ir antrosios studijų pakopos programas ypač gerai, jiems išduodamas specialus CUM LAUDE diplomas. Jei studentai ypač gerai įvykdo antrosios studijų pakopos arba vientisųjų studijų programas ir pasižymi moksliniais gabumais, jiems išduodamas specialus MAGNA CUM LAUDE diplomas.
Kartu su diplomu išduodamas diplomo priedėlis, kuriame nurodomi studijuoti dalykai, jų apimtis ir įvertinimas. Diplomo priedėlis – tai dokumentas, atitinkantis Europos Komisijos, Europos Tarybos ir UNESCO/CEPES sukurtą modelį, papildantis aukštojo mokslo, bakalauro arba magistro diplomą tarptautiniam akademiniam ir profesiniam pripažinimui būtinais duomenimis, aprašantis baigtų studijų esmę ir turinį bei šalies aukštojo mokslo sistemą.
Diplomo priedėlis pildomas lietuvių ir anglų kalbomis bei išduodamas visiems baigusiems studijas 2006 ir vėlesniais metais, automatiškai ir nemokamai kaip neatskiriama diplomo dalis.
Turi klausimų? Susisiek!
![]() |
Jovita Šneiderienė el. p. jovita.sneideriene@vm.vu.lt, priemimas@vm.vu.lt tel. (8 5) 236 61 96, mob. tel. +370 612 46 044 |
If you are not in the digital space, you are not existing at all – such a witty and humorous statement is probably the most accurate description of life in the 21st century. Today, the biggest winner is this type of a business which is able to jump into a fast-moving train of technologies and respond quickly as well as efficiently to a rapidly changing situation.
Do you feel perfectly in a digital space? Is communication vital to you? Can you create an interesting an engaging story? Would you like to work or maybe you are already working in marketing? Then Digital Marketing Studies are exactly for you!
The struggle between stories and images. In the age of technology when the world is overfulfiled with information, marketing is no longer just a struggle of goods, but also a struggle of stories and images. The aim of this study program is to educate marketing and communication professionals who are capable to create user-friendly business stories, and to be able to manage the image of companies and products, as well as quickly and effectively solve communication crises, and develope marketing and communication strategies.
Fast reaction. Marketing and especially digital marketing requires maximum flexibility and adaptation to the situation. In social networks and in the digital world the situation can change every minute, while an important message can get lost in an endless stream of information. In this study program students acquire the ability to solve problems quickly and in a flexible way, while taking into account a rapidly changing environment.
Uniqueness. It is the only study program of this kind in Lithuania. Here it is possible to deepen your knowledge in both traditional and digital marketing. After graduation you will be able to manage campaigns and communication in social networks, as well as to work on digital advertising, media and traditional marketing projects. The program is taught by professionals from Lithuania and abroad who share their unique professional experience with students.
Flexibility and variety. This study is perfect while working. There is a wide range of forms of learning, from traditional lectures and seminars to individual, group consultations and projects. You will not be bored!
Versatility. Marketing professionals are needed in every business which wants to take advantage of rapidly changing technology. As a result, graduates of this program can successfully work in corporate marketing departments ranging from retail, media, tourism to financial and insurance services, real estate and information technology, as well as research and consulting companies, telecommunications and online businesses.
1. PROJECT MANAGEMENT. You will be able to make decisions and execute marketing activities both in the local and international market, as well as divide complex problems into specific tasks.
2. STRATEGY OF DIGITAL MARKETING. You will be able to choose the most appropriate marketing actions for your business in the digital space.
3. ANALYTICAL SKILLS. You will be able to analyze marketing data and understand consumer behavior in the digital space.
4. WORKING WITH COMMUNICATION. You will be able to give critical evaluation of marketing communication and plan digital marketing actions.
I semester |
|||||
Course |
Lecturer |
||||
Compulsory Courses |
|
||||
Marketing Management (5 ECTS) After completing this module you will learn to systematize and critically evaluate theoretical knowledge of product development, pricing, communication and distribution. Also, you will be able to understand complex marketing issues and to integrate individual marketing tools into complex problem solving, learn key marketing tools and apply them to marketing tasks.
|
|
||||
Digital Marketing Tools (10 ECTS) You will obtain a deeper understanding of how the traditional principles of marketing are being shifted due to the rise of new digital tools, understand the major digital marketing channels - online advertising: digital display, video, mobile, search engine, and social media, apply critical thinking skills regarding the role of these digital tools and their impact upon both firms and consumers, learn several real-world examples of how these digital tools are being applied to enhance and enrich marketing activities, learn how to measure digital marketing efforts and calculate ROI. |
|
||||
Online Consumer Behavior (5 ECTS) Upon completion of this course you will develop the ability to systematize and critically evaluate theoretical knowledge and theoretical models, learn how to apply key marketing theoretical models to solve practical problems both in Lithuania and abroad, and learn to choose the right data to solve a specific marketing problem.
|
|
||||
Communication Channels in Marketing (5 ECTS) |
|
||||
Elective Courses |
|
||||
Strategic Brand Management (5 ECTS) You will learn to understand the elements and value of a brand, as well to learn how to build and grow strong brands. While completing practical exercises will enable you to make informed brand management decisions and apply this knowledge to create more effective integrated communications campaigns. |
|
||||
Innovation and Change Management (5 ECTS)
You will gain knowledge, apprehension and be able to explain the various factors of innovation management and their interrelationship, gain knowledge on lateral thinking. Gain practical skills in identifying opportunities to maximize growth and profitability, developing an innovation management plan and implementing all parts of an innovation management plan.
|
|
||||
II semester |
|||||
Course |
Lecturer | ||||
Compulsory Courses | |||||
Methods of Data Collection and Analysis (5 ECTS) You will develop the ability to select and store online data as well to solve marketing problems independently, apply critical digital marketing tools to solve practical challenges, properly use data collection and analysis techniques, analyze and predict consumer behavior in the digital space.
|
|
||||
E-commerce (5 ECTS) You will learn to recognize different e-commerce models and plan actions how to solve them. Also, you will be able to select visitor attraction advertising channels in e-commerce communication, evaluate and analyze data for e-commerce decision making, and analyze consumer behavior.
|
|
||||
Integrated Marketing Communication (5 ECTS)
You will learn how to break down complex marketing communication problems into specific research tasks, and you will be able to integrate marketing communication tools into a single campaign. You will learn how to assess the specifics of a communication message in the digital and traditional space, as well as apply measures to evaluate the suitability of marketing communication tools for a specific case. |
|
||||
Master Thesis: Theoretical Part (10 ECTS)
|
|
||||
Elective Course | Lecturer | ||||
Mobile Marketing (5 ECTS) You will develop the ability to analyze marketing situations, identify problems and find innovative solutions to them, and apply the most important digital marketing tools to solve practical problems.
|
|
||||
Pricing (5 ECTS) You will become familiar with basic pricing methods, develop the ability to apply pricing methods in business practice and understand the importance of pricing. |
|
||||
III semester | |||||
Course | Lecturer | ||||
Compulsory Courses | |||||
Digital Marketing Strategies and Planning (5 ECTS) You will learn how the Internet has changed marketing and public relations tools, how social networks, search engine optimization, search engine marketing and other tools are used, and how different businesses integrate them for customer engagement. You will be able to develop an e-marketing strategy, learn how to apply market research methods in the digital space, as well as be able to evaluate the effectiveness of the tools applied, and know the ethical and legal aspects of e-marketing.
|
|
||||
Master Thesis (20 ECTS) |
|
||||
Elective Courses | |||||
Web and Social Media Analytics (5 ECTS) You will develop the ability to use the benefits of social media in marketing communication, properly apply data collection and analysis techniques, to choose the most appropriate marketing strategies for your online space, and to critically evaluate marketing communication campaigns. |
|
||||
Creative Message (5 ECTS) You will learn the basic principles of creating promotional texts, video and audio commercials, social media posts, and the skills needed to create an advertising campaign based on a task formulated by your company`s marketing department. |
|
||||
|
According to the competition people must have:
• a bachelor`s degree (university diploma) in Business and Management or in Management and Business Administration or Economics;
• a bachelor`s degree (university diploma) or equivalent, and have at least 20 credits in business and / or economics;
• a bachelor`s degree or an equivalent university diploma in other field and have at least one year`s work experience in a field related to the desired / intended study program after graduation.
Structure of the competitive score
VS*0,3 + D*0,2 + P*0,5
VS – the average of diploma appendix (appendix) grades, except for graduation thesis and / or final exam (s);
D - grade of the final thesis and / or final exam (average grade) or average grade of the final examination;
P - Assessment of motivational interview.
A motivational interview is designed to match study expectations. It shall be conducted at individually agreed times. Please send your CV and cover letter before the interview.
Tuition fee 2425/per semester
* VU and VU IBS Alumni Bachelors will be offered 20% discount.
University studies shall be completed when all requirements of the chosen full-time study programme are fulfilled. Graduates of University study shall receive a diploma certifying hereof.
If students fulfil the first and second cycle full-time study programmes with especially high results, they are issued a special CUM LAUDE diploma. If students fulfil the second cycle full-time study programme or the integrated study programme with especially high results and have distinct scientific competence, they are issued a special MAGNA CUM LAUDE diploma.
Diploma Supplement which identifies study subjects, their content and results, is issued together with diploma. Diploma Supplement is a document that complies with the model agreed by the European Commission, the Council of Europe and UNESCO/CEPES; it supplements a higher education, Master or Bachelor diploma with the data required for international academic and professional recognition, provides description of the nature and contents of the studies completed by its holder and gives details on the national higher education system.
Diploma Supplement is produced in Lithuanian and English and is issued to all graduates since 2006 automatically and free of charge as an integral part of diploma.
Have questions? Contact us!
|
Jovita Šneiderienė e-mail: jovita.sneideriene@vm.vu.lt, priemimas@vm.vu.lt tel. +370 236 61 96, mobile +370 612 46 044 |
✔ Entrepreneurial mind-set for achieving your life goals.
✔ Action learning, project-based methods with the emphasis on personal development.
✔ Strong social partners network.
✔ Lectures will be held according to a flexible schedule.
✔ A multinational environment.
✔ The only MBA program in Entrepreneurship in the Baltic States.
![]() |
Dr. Douglas Gilbert (USA)
Opportunity Recognition and Evaluation
Gathering Talent and Facilitating Collaboration
|
![]() |
Partnership Assoc. Prof. Eglė Daunienė (LTU)
Gathering Talent and Facilitating Collaboration
|
![]() |
Dr. James Bowen (CAN)
Creative Design, Testing and Prototyping
|
![]() |
Partnership Assoc. Prof. Daiva Rakauskaitė (LTU)
Financial Management and Venture Financing
|
![]() |
Darius Bagdžiūnas (LTU)
Market Development and Commercialisation
|
![]() |
Dr. Gintarė Surblytė - Namavičienė (LTU)
Intellectual Property Law
|
![]() |
Dr. Bram Kuijken (NLD)
Business Modelling and Customer Validation
|
![]() |
Partnership Assoc. Prof. Dr. Mantas Tvarijonavičius(LTU)
Leadership Competencies in Entrepreneurial Context
|
![]() |
Partnership Assoc. Prof. Romualda Stragienė (LTU)
Leadership Competencies in Entrepreneurial Context
|
![]() |
Assoc. Prof. Dr. Olga Štangej (LTU)
Managing Rapid Growth and Virtual Teams
|
![]() |
Program Director Partnership Assoc. Prof. Aistė Ptakauskė (LTU)
STUDY VISIT
|
![]() |
Marytnas Kandzeras (LTU)
Experiential Entrepreneurship Project
|
The admissions cycle to recruit the class of 2020/21 is now open.
Application deadlines and tuition fee
Round 1: before 2020-06-15 | 10 000 EUR/per year or 5 000 Eur per semester*. |
Round 2: after 2020-06-15 | 12 000 EUR/per year or 6 000 Eur per semester*. |
20% discount is offered by VU Business school for Vilnius University alumni community.
Tuition fees must be paid each semester until the end of the first month of the current semester.
When applying to the MBA Program in Entrepreneurship, the applicant will have to submit a copy of a bachelor’s diploma with an academic transcript, CV and a cover letter in English.
If the admission committee decides that the applicant qualifies for the program, the applicant will be invited for an interview at Vilnius University Business School.
University studies shall be completed when all requirements of the chosen full-time study programme are fulfilled. Graduates of University study shall receive a diploma certifying hereof.
If students fulfil the first and second cycle full-time study programmes with especially high results, they are issued a special CUM LAUDE diploma. If students fulfil the second cycle full-time study programme or the integrated study programme with especially high results and have distinct scientific competence, they are issued a special MAGNA CUM LAUDE diploma.
Diploma Supplement which identifies study subjects, their content and results, is issued together with diploma. Diploma Supplement is a document that complies with the model agreed by the European Commission, the Council of Europe and UNESCO/CEPES; it supplements a higher education, Master or Bachelor diploma with the data required for international academic and professional recognition, provides description of the nature and contents of the studies completed by its holder and gives details on the national higher education system.
Diploma Supplement is produced in Lithuanian and English and is issued to all graduates since 2006 automatically and free of charge as an integral part of diploma.
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
Have questions? Contact us!
|
Inga Budrevič e-mail: inga.budrevic@vm.vu.lt, mba@vm.vu.lt
|
Vilniaus universiteto Verslo mokykla
Saulėtekio al. 22, LT-10225 Vilnius
Tel.: +370 5 236 6889
info@vm.vu.lt
Dėl priėmimo:
priemimas@vm.vu.lt