Marketing Management (5 ECTS)

After completing this module you will learn to systematize and critically evaluate theoretical knowledge of product development, pricing, communication, and distribution. Also, you will be able to understand complex marketing issues and to integrate individual marketing tools into complex problem solving, learn key marketing tools, and apply them to marketing tasks. 

Digital Marketing Tools (10 ECTS)

You will obtain a deeper understanding of how the traditional principles of marketing are being shifted due to the rise of new digital tools, understand the major digital marketing channels - online advertising: digital display, video, mobile, search engine, and social media, apply critical thinking skills regarding the role of these digital tools and their impact upon both firms and consumers, learn how to measure digital marketing efforts and calculate ROI.

Consumer Behaviour (5 ECTS)

Upon completion of this course, you will develop the ability to systematize and critically evaluate theoretical knowledge and theoretical models, learn how to apply key marketing theoretical models to solve practical problems both in Lithuania and abroad and learn to choose the right data to solve a specific marketing problem.

E-Commerce (5 ECTS)

You will learn to recognize different e-commerce models and plan actions how to solve them. Also, you will be able to select visitor attraction advertising channels in e-commerce communication, evaluate and analyze data for e-commerce decision making, and analyze consumer behavior.

Strategic Brand Management (5 ECTS)

You will learn to understand the elements and value of a brand, as well to learn how to build and grow strong brands. While completing practical exercises will enable you to make informed brand management decisions and apply this knowledge to create more effective integrated communications campaigns.

Innovation and Changes Management (5 ECTS)

You will gain knowledge, apprehension, and be able to explain the various factors of innovation management and their interrelationship, gain knowledge on lateral thinking. Gain practical skills in identifying opportunities to maximize growth and profitability, developing an innovation management plan, and implementing all parts of an innovation management plan.

Data Collection and Analysis Methods  (5 ECTS)

You will develop the ability to select and store online data as well to solve marketing problems independently, apply critical digital marketing tools to solve practical challenges, properly use data collection and analysis techniques, analyze and predict consumer behavior in the digital space.

Web and Social Media Analytics (5 ECTS)

You will develop the ability to use the benefits of social media in marketing communication, properly apply data collection and analysis techniques, to choose the most appropriate marketing strategies for your online space, and critically evaluate marketing communication campaigns.

Integrated Marketing Communication and Communication Channels (10 ECTS)

Businesses are always on the hunt to identify the right marketing communication channel to reach their customers. If you're interested in improving your business' approach to consumer outreach and advertising, you could benefit from learning about the types of marketing communication channels. During the course you will learn a methodology in the form of message and other media that is used to connect with the target audience or the wider public. To have ability to know practical cases and to receive a lot of examples of marketing communication tools, customer journey, public relations, sponsorship and social media channels.

Assoc. Prof. Dr. Elzė Rudienė

Assoc. Prof. of partnership

Vytautas Oleškevičius

Digital Marketing Strategies and Planning (5 ECTS)

Lect. Mikael Forsstrom

Mobile Marketing (5 ECTS)

You will develop the ability to analyze marketing situations, identify problems and find innovative solutions to them, and apply the most important digital marketing tools to solve practical problems.

Web design and user experience (5 ECTS)

Lect. Mikael Forsstrom

Advanced Creative Thinking & Communication (5 ECTS)

In collaboration with Kaospilot, this course is designed to transform how individuals approach problems. It helps unlock creative potential, offering new perspectives and the ability to challenge conventional thinking. Through three intensive workshop days and an online seminar, participants engage in practical exercises that enhance their ability to innovate and gain support for new ideas. The course combines scientific insights with hands-on practice, following the Kaospilot philosophy of blending theory, reflection, and experimentation. By the end, participants will have a clear plan for applying creative thinking in their personal and professional lives.

 Scientific Research Work(10 ECTS) 

 (Theorical part)