If you are not in the digital space, you are not existing at all – such a witty and humorous statement is probably the most accurate description of life in the 21st century. Today, the biggest winner is this type of a business which is able to jump into a fast-moving train of technologies and respond quickly as well as efficiently to a rapidly changing situation.
Do you feel perfectly in a digital space? Is communication vital to you? Can you create an interesting an engaging story? Would you like to work or maybe you are already working in marketing? Then Digital Marketing Studies are exactly for you!
|Why should you choose Digital Marketing?|
In the age of technology when the world is overfulfiled with information, marketing is no longer just a struggle of goods, but also a struggle of stories and images. The aim of this study program is to educate marketing and communication professionals who are capable to create user-friendly business stories, and to be able to manage the image of companies and products, as well as quickly and effectively solve communication crises, and develop marketing and communication strategies.
Marketing and especially digital marketing requires maximum flexibility and adaptation to the situation. In social networks and in the digital world the situation can change every minute, while an important message can get lost in an endless stream of information. In this study program students acquire the ability to solve problems quickly and in a flexible way, while taking into account a rapidly changing environment.
|Skills you will get|
- UNIQUENESS. It is the only study program of this kind in Lithuania. Here it is possible to deepen your knowledge in both traditional and digital marketing. After graduation you will be able to manage campaigns and communication in social networks, as well as to work on digital advertising, media and traditional marketing projects. The program is taught by professionals from Lithuania and abroad who share their unique professional experience with students.
- FLEXIBILITY AND VARIETY. This study is perfect while working. There is a wide range of forms of learning, from traditional lectures and seminars to individual, group consultations and projects. You will not be bored!
- VERSATILITY. Marketing professionals are needed in every business which wants to take advantage of rapidly changing technology. As a result, graduates of this program can successfully work in corporate marketing departments ranging from retail, media, tourism to financial and insurance services, real estate and information technology, as well as research and consulting companies, telecommunications and online businesses.
- DIGITAL MARKETING FROM A to Z. You will be able to make decisions and execute marketing activities both in the local and international market, as well as divide complex problems into specific tasks.
- STRATEGY OF DIGITAL MARKETING. You will be able to choose the most appropriate marketing actions for your business in the digital space.
- ANALYTICAL SKILLS. You will be able to analyze marketing data and understand consumer behavior in the digital space.
- WORKING WITH COMMUNICATION. You will be able to give critical evaluation of marketing communication and plan digital marketing actions.