2023-12-08
December is not only a time of winter holidays but also an opportunity to congratulate the VUBS best professor of the year.
In 2023, this award will be granted to Assoc. Prof. Dr. Elzė Rudienė. At #HomeOfEntrepreneurship, she teaches marketing, communication channels in marketing, consumer behaviour in digital space, and integrated marketing communications. Congratulations!
"The most important thing for me when teaching is to remind students that theory is not just for scientists - it brings together research and many other interesting discoveries. In addition to teaching, I also supervise students writing their final theses. I always believe in them and encourage them, and students know how to surprise me with their creativity," says E. Rudienė.
When sharing their impressions of E. Rudienė's courses, students mention practical learning through creative tasks and discussions of real situations and events. This style of teaching also helps them to better understand the theoretical aspects of the scientific literature.
