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Docentė Elzė Rudienė |
Dėstomi kursai Integruota rinkodaros komunikacija Vartotojo elgsena skaitmeninėje erdvėje Rinkodara Rinkodaros valdymas |
Moksliniai interesai Vartotojų elgsenos pokyčiai, taip pat ir skaitmeninėje erdvėje. |
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Publikacijos
Morkūnas, M., Rudienė, E., Ostenda, A. (2022). Can climate-smart agriculture help to assure food security through short supply chains? A systematic bibliometric and bibliographic literature review. Business, management and economics engineering. Vilnius : Vilnius Tech. Vol. 20, no. 2, p. 207-223. DOI: 10.3846/bmee.2022.17101
Cvirka, D., Rudienė, E., Morkūnas, M. (2022) Investigation of attributes influencing the attractiveness of mobile commerce advertisements on the facebook platform. Economies10020052
Economics. Basel : MDPI.Vol. 10, no. 2, art. no. 52, p. [1-22]. DOI: 10.3390/
Karpenka, L., Rudienė, E., Morkūnas, M. Volkov, A. (2021). The influence of a brand’s visual content on consumer trust in social media community groups. Journal of theoretical and applied electronic commerce research. Talca : University of Talca. 2021, vol. 16, no. 6, p. 2424-2441. DOI: 10.3390/jtaer16060133
Morkūnas, M., Rudienė, E. (2020). The impact of social servicescape factors on customers’ satisfaction and repurchase intentions in mid-range restaurants in Baltic States. Journal of open innovation: technology, market, and complexity. Basel : MDPI. 2020, vol. 6, iss. 3, art. no. 77, p. [1-15]. DOI: 10.3390/joitmc6030077
Morkūnas, M., Rudienė, E., Giriūnas, L., Daučiūnienė, L. (2020). Assessment of factors causing bias in marketing- related publications. Publications8040045 Publications. [Basel] : MDPI. Vol. 8, iss. 4, 45, p. 1-16. DOI: 10.3390/
Morkūnas, M., Volkov, A., Rudienė, E., Skvarciany, V. (2019). Joint venture as a risk management tool: experience from construction sector. International journal of economic policy in emerging economies. Geneve : Inderscience. Vol. 12, iss. 3, p. 285-298. DOI: 10.1504/IJEPEE.2019.10022432
Rudienė, E., Morkūnas, M., Skvarciany, V. (2018). Assessment of impact of format of retail internationalization on consumer attitude. 10th International Scientific Conference “Business and Management 2018”, May 3–4, 2018, Vilnius, Lithuania: Section: Contemporary issues in economics engineering. Vilnius : VGTU Press, 2018. p. 65-73. DOI: 10.3846/bm.2018.08
Morkūnas, M., Rudienė, E., Nalivaikaitė, D. (2018). The assesment of risks of logistic chain based on medicine retail case. Management theory and studies for rural business and infrastructure development. Akademija : Aleksandras Stulginskis university. 2018, vol. 40, no. 1, p. 63-73. DOI: 10.15544/mts.2018.06
Projektai