Digital Marketing Lauros darbas

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Why should you choose Digital Marketing?

QUALITY. "Digital Marketing” is accredited by the world wide known, prestigious “Chartered Institute of Marketing“ (CIM) organization. (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Vilnius University Business School has joined forces with CIM to give „Digital Marketing“ study program‘s students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

UNIQUENESS. It is the only study program of this kind in Lithuania. Here it is possible to deepen your knowledge in both traditional and digital marketing. The program is taught by professionals from Lithuania and abroad who share their unique professional experience with students.

FLEXIBILITY AND VARIETY. This study is perfect while working. There is a wide range of forms of learning, from traditional lectures and seminars to individual, group consultations and projects. You will not be bored!

VERSATILITY. Marketing professionals are needed in every business which wants to take advantage of rapidly changing technology. As a result, graduates of this program can successfully work in corporate marketing departments ranging from retail, media, tourism to financial and insurance services, real estate and information technology, as well as research and consulting companies, telecommunications and online businesses.

Skills you will get

DIGITAL MARKETING FROM A to Z. You will be able to make decisions and execute marketing activities both in the local and international market, as well as divide complex problems into specific tasks.

STRATEGY OF DIGITAL MARKETING. You will be able to choose the most appropriate marketing actions for your business in the digital space.

ANALYTICAL SKILLS. You will be able to analyze marketing data and understand consumer behavior in the digital space.

WORKING WITH COMMUNICATION. You will be able to give critical evaluation of marketing communication and plan digital marketing actions.

	Lithuanian Students			International Students

Study Program

timetable

Lectures will be held in modules, 2-3 weekends per month. In case of slight changes, students will be informed in advance.

I Semester

I SEMESTER
Compulsory courses	Lecturer
Marketing Management (5 ECTS) After completing this module you will learn to systematize and critically evaluate theoretical knowledge of product development, pricing, communication, and distribution. Also, you will be able to understand complex marketing issues and to integrate individual marketing tools into complex problem solving, learn key marketing tools, and apply them to marketing tasks.
	Asist. dr. Jorge Fernando Pereira Campos
Digital Marketing Tools (10 ECTS) You will obtain a deeper understanding of how the traditional principles of marketing are being shifted due to the rise of new digital tools, understand the major digital marketing channels - online advertising: digital display, video, mobile, search engine, and social media, apply critical thinking skills regarding the role of these digital tools and their impact upon both firms and consumers, learn how to measure digital marketing efforts and calculate ROI.
	Dr. Ignas Zimaitis	Lect. Rytis Meškauskas
Online Consumer Behavior (5 ECTS) Upon completion of this course, you will develop the ability to systematize and critically evaluate theoretical knowledge and theoretical models, learn how to apply key marketing theoretical models to solve practical problems both in Lithuania and abroad and learn to choose the right data to solve a specific marketing problem.
	Lect. Indrė Razbadauskaitė-Venskė
Communication Channels in Marketing (5 ECTS)
	Partnership Assoc. Prof. Vytautas Oleškevičius	Lect. Daivaras Ulinskas
Elective Courses
Strategic Brand Management (5 ECTS) You will learn to understand the elements and value of a brand, as well to learn how to build and grow strong brands. While completing practical exercises will enable you to make informed brand management decisions and apply this knowledge to create more effective integrated communications campaigns.
	Lect. Rasa Misiūnaitė
Innovation and Change Management (5 ECTS) You will gain knowledge, apprehension, and be able to explain the various factors of innovation management and their interrelationship, gain knowledge on lateral thinking. Gain practical skills in identifying opportunities to maximize growth and profitability, developing an innovation management plan, and implementing all parts of an innovation management plan.
	Assoc. Prof. Dr. Oliver Mauroner

II Semester

II SEMESTER
Compulsory courses	Lecturer
Methods of Data Collection and Analysis (5 ECTS) You will develop the ability to select and store online data as well to solve marketing problems independently, apply critical digital marketing tools to solve practical challenges, properly use data collection and analysis techniques, analyze and predict consumer behavior in the digital space.
	Prof. dr. Vytautas Dikčius
E-commerce (5 ECTS) You will learn to recognize different e-commerce models and plan actions how to solve them. Also, you will be able to select visitor attraction advertising channels in e-commerce communication, evaluate and analyze data for e-commerce decision making, and analyze consumer behavior.
	Partnership Assoc. Prof. Simas Šarmavičius
Integrated Marketing Communication (5 ECTS) You will learn how to break down complex marketing communication problems into specific research tasks, and you will be able to integrate marketing communication tools into a single campaign. You will learn how to assess the specifics of a communication message in the digital and traditional space, as well as apply measures to evaluate the suitability of marketing communication tools for a specific case.
	Assoc. Prof. Dr. Elzė Rudienė
Master Thesis: Theoretical Part (10 ECTS) With supervisor
Elective Course
Mobile Marketing (5 ECTS) You will develop the ability to analyze marketing situations, identify problems and find innovative solutions to them, and apply the most important digital marketing tools to solve practical problems.
	Lect. Rytis Meškauskas
Web design and user experience (5 ECTS) You will become familiar with basic pricing methods, develop the ability to apply pricing methods in business practice, and understand the importance of pricing.
	Lect. Mikael Forsstrom

III Semester

III SEMESTER
Compulsory courses	Lecturer
Digital Marketing Strategies and Planning (5 ECTS) You will learn how the Internet has changed marketing and public relations tools, how social networks, search engine optimization, search engine marketing and other tools are used, and how different businesses integrate them for customer engagement. You will be able to develop an e-marketing strategy, learn how to apply market research methods in the digital space, as well as be able to evaluate the effectiveness of the tools applied, and know the ethical and legal aspects of e-marketing.
	Lect. Mikael Forsstrom
Master Thesis (20 ECTS)	Supervisors
Web and Social Media Analytics (5 ECTS) You will develop the ability to use the benefits of social media in marketing communication, properly apply data collection and analysis techniques, to choose the most appropriate marketing strategies for your online space, and critically evaluate marketing communication campaigns.
	Prof. Dr. Vytautas Dikčius	Lect. Mantas Povelauskas
Creative Message (5 ECTS) You will learn the basic principles of creating promotional texts, video and audio commercials, social media posts, and the skills needed to create an advertising campaign based on a task formulated by your company`s marketing department.
	Partnership Assoc. Prof. Tomas Bartninkas

Admission

General admission requirements and selection criteria

For all Lithuanian and EU applicants applying for a state-funded place

For International applicants

• Bachelor`s degree (university diploma) in Business and Management or in Management and Business Administration or Economics.

• Bachelor`s degree (university diploma) or equivalent, and have at least 20 credits in business and / or economics.

• Bachelor's degree or an equivalent university diploma in another field and have at least one years work experience related to the desired/intended study program.

Structure of the competitive score

VS0,3 + D0,2 + P*0,5

VS – the average of diploma appendix (appendix) grades, except for graduation thesis and / or final exam (s).

D - grade of the final thesis and / or final exam (average grade) or average grade of the final examination.

P - motivation assessment.

Applicants must complete the following motivation assessment form.

• English language proficiency:

- the level not lower than B2 (following the Common European Framework of Reference for Languages (CEFR).

- If your first language is English and/or if you have a university degree in English, you will be exempt from providing an English language test score.

• Candidates with at least 60% of the bachelor‘s highest possible CGPA (cumulative grade point average) are eligible.

• If qualifications and motivation match the program, the applicant will receive an invitation for an interview with the Admission Committee at Vilnius University Business School.

Admisisniandiwandiawnd

Financing

TYPE OF STUDY FINANCING FORM	TUITION FEE
State-funded study place	0 Eur
Own funded study place for VU/VUIBS alumni/VU Exchange students	2147,5 Eur/ per semester
Own funded study place	2225 Eur/ per semester
EESF* (ŠMPF- lith.) funded place	77,5 Eur/per semester

*Education Exchanges Support Foundation. The scholarship is only available to international Master's students from specific countries.

SPECIAL STUDY FEE OFFERINGS* during all application cycles

2147 Eur / semester for:

Vilnius University Business School’s social partner organization‘s employees, whose studies are covered by the organization.
Two or more employees from the same organization (irrespective if the study price is covered personally or by the organization).

*Each special study price application is considered individually.

During their studies, students may apply for VU Business School scholarships, social, incentive scholarships, and others. The information is announced every year through Business School communication channels.

Diploma

University studies shall be completed when all requirements of the chosen full-time study programme are fulfilled. Graduates of University study shall receive a diploma certifying hereof.

If students fulfill the first and second cycle full-time study programmes with especially high results, they are issued a special CUM LAUDE diploma. If students fulfill the second cycle full-time study programme or the integrated study programme with especially high results and have distinct scientific competence, they are issued a special MAGNA CUM LAUDE diploma.

Diploma Supplement which identifies study subjects, their content, and results, is issued together with diploma. Diploma Supplement is a document that complies with the model agreed by the European Commission, the Council of Europe and UNESCO/CEPES; it supplements a higher education, Master or Bachelor diploma with the data required for international academic and professional recognition, provides a description of the nature and contents of the studies completed by its holder and gives details on the national higher education system.

Diploma Supplement is produced in Lithuanian and English and is issued to all graduates since 2006 automatically and free of charge as an integral part of the diploma.

diplomo pvz ma

Academic Counceling

At VU Business School we pay a lot of attention to students' academic counseling. If you have any questions during your studies, you can contact your study coordinator to solve any problem or just to talk.

During the studies, all relevant information will be delivered by the study coordinator.

Please meet the study coordinator for this study program:

Laura Staponė

tel. (+370 5) 236 6199


Prof. Dr. Vytautas Dikčius Chairman of the committee	Dr. Elzė Rudienė Associate professor	Ignas Zimaitis Junior assistant

Simas Šarmavičius Associate professor of Partnership	Giedrius Morkūnas Representative of social partners Digital Marketing Strategist, Head of Digital Marketing Audit Service	Representative of students (1)

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